After two years, Wasabi Wallet has transformed its logo. The original green and orange shield its users have grown to recognize has been changed to a sleek and modern design, which includes an entirely new color scheme and font as part of the ongoing evolution of the company’s brand.
With Japanese roots shared by the Wasabi plant and the Wabi-Sabi philosophy, we wanted to align our logo with our name. This involved integrating a Japanese aesthetic and incorporating minimalist yet harmonious elements into the design.
We still wanted to keep that shield-like feel from the old logo to show how serious we are about protecting our users’ privacy with our product.
Now, about that green dot—ever noticed how when you’re enjoying some sushi, you usually get a little dollop of wasabi on the side? That’s where we got the idea to sneak a bit of Wasabi green into our logo. Oh, and see that square? It’s our little nod to the blockchain.
We even flipped that side of the shield to create the second ‘W’. It’s these little details that make the design special, don’t you think?
Though our brand identity has changed, Wasabi Wallet aims to continue satisfying or exceed the existing expectations of what our original brand represents.
In the coming weeks, the team will transition from using its old logo to the new Wasabi Wallet logo and colour scheme on its official social media platforms.
The new logo should be found anywhere on Wasabi Wallet’s official platforms as well as in the upcoming Wasabi 2.0 software. However, the logo change will not involve any modifications to the nature or operations of the software.